What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Madeleine meets Bonnie with Min Stora Dag

September 19, 2026

Princess Madeleine meets Bonnie with Min Stora Dag

September 19, 2026

On Wednesday, Princess Madeleine met with 13-year-old Bonnie at the Royal Palace as Patron of Min Stora Dag.

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September 19, 2026

Latest Find

Featured

Johanna Ortiz Intricate Islands Blouse

Queen Maxima, Tops

Johanna Ortiz Intricate Islands Blouse

Queen Maxima, Tops

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Queen Maxima, Tops

All tagged 4Jan23-M

Halberstadt F Petite Letter Necklace

Feb 24

Feb 24 Halberstadt F Petite Letter Necklace

Crown Princess Mary, Accessories, Necklace

Lasse Spangenberg Long Sleeve Wool Gown in Plum

Jan 4

Jan 4 Lasse Spangenberg Long Sleeve Wool Gown in Plum

Crown Princess Mary, Gowns

Gianvito Rossi Gianvito 105 Pumps in Burgundy Nappa Leather

Mar 16

Mar 16 Gianvito Rossi Gianvito 105 Pumps in Burgundy Nappa Leather

Queen Maxima, Shoes, Crown Princess Mary, Princess Ariane

Dulong Fine Jewelry Anello Tahitian Pearl Bracelet

Sep 1

Sep 1 Dulong Fine Jewelry Anello Tahitian Pearl Bracelet

Crown Princess Mary, Accessories, Bracelet

Hugo Boss Flap Clutch in Purple Suede

Sep 30

Sep 30 Hugo Boss Flap Clutch in Purple Suede

Crown Princess Mary, Bags