What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 4Oct97

Valentino Champagne Knee-Length Skirt

Feb 23

Feb 23 Valentino Champagne Knee-Length Skirt

Grand Duchess Maria Teresa, Bottoms

Valentino Embroidered Short-Sleeve Top

Feb 23

Feb 23 Valentino Embroidered Short-Sleeve Top

Grand Duchess Maria Teresa, Tops

Christian Lacroix Pencil Skirt

May 27

May 27 Christian Lacroix Pencil Skirt

Princess Märtha Louise, Bottoms