What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 5Aug19

Aldo Asiasien Crossbody in Nude

Jan 15

Jan 15 Aldo Asiasien Crossbody in Nude

Princess Benedikte, Bags

Ann Taylor Black Floral Skirt

May 21

May 21 Ann Taylor Black Floral Skirt

Bottoms, Princess Benedikte

Saint Laurent Bold 2 Sunglasses in Black

Aug 30

Aug 30 Saint Laurent Bold 2 Sunglasses in Black

Charlotte Casiraghi, Accessories, Sunglasses

G.Kero Guapas de la Isla T-Shirt in Red

May 17

May 17 G.Kero Guapas de la Isla T-Shirt in Red

Charlotte Casiraghi, Tops

Birkenstock Arizona Sandals in Taupe Suede Leather

Mar 29

Mar 29 Birkenstock Arizona Sandals in Taupe Suede Leather

Charlotte Casiraghi, Shoes