What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 5Jan24-Math

Natan Pleated Satin Trousers in Blue

Apr 21

Apr 21 Natan Pleated Satin Trousers in Blue

Queen Mathilde, Bottoms

Rolex Datejust Watch in Silver & Gold w Diamond Dial

Feb 9

Feb 9 Rolex Datejust Watch in Silver & Gold w Diamond Dial

Queen Mathilde, Accessories, Watches

Percossi Papi Sun Gold-Plated, Topaz and Pearl Earrings

Aug 18

Aug 18 Percossi Papi Sun Gold-Plated, Topaz and Pearl Earrings

Princess Elisabeth, Accessories, Earrings, Queen Mathilde