What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

Massimo Dutti Soft Leather Ballerinas

Infanta Sofia, Shoes

Massimo Dutti Soft Leather Ballerinas

Infanta Sofia, Shoes

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Infanta Sofia, Shoes

All tagged 5Jul19-Eug

Zara Belt with Velvet Lined Buckle

Aug 6

Aug 6 Zara Belt with Velvet Lined Buckle

Princess Beatrice, Accessories

ASOS Deep Felt Pork Pie Hat With Removable Feather in Grey

Aug 6

Aug 6 ASOS Deep Felt Pork Pie Hat With Removable Feather in Grey

Princess Eugenie, Hats

Mr Boho Jordaan Sunglasses in Olive

Aug 6

Aug 6 Mr Boho Jordaan Sunglasses in Olive

Princess Eugenie, Accessories, Sunglasses

tde Mini Bucket Bag in Black Leather

Aug 6

Aug 6 tde Mini Bucket Bag in Black Leather

Princess Eugenie, Bags