What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

Read more →

August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Read more →

Princess Sofia, Tops

All tagged 5Jun23-Max

Natan Multicolor Striped Midi Skirt

Jun 5

Jun 5 Natan Multicolor Striped Midi Skirt

Queen Maxima, Bottoms

Natan Couture N3988 Sandals in Orange Leather

May 23

May 23 Natan Couture N3988 Sandals in Orange Leather

Queen Maxima, Shoes

Marina Raphael June Bag

Apr 19

Apr 19 Marina Raphael June Bag

Princess Ariane, Bags, Queen Maxima, Princess Alexia