What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 5Nov22-M1

Stella McCartney Wide-Leg Mesh Jumpsuit

Nov 5

Nov 5 Stella McCartney Wide-Leg Mesh Jumpsuit

Crown Princess Mary, Jumpsuits

Rebekka Notkin Cuff Bracelet in Gold

Nov 3

Nov 3 Rebekka Notkin Cuff Bracelet in Gold

Crown Princess Mary, Accessories, Bracelet

Gianvito Rossi Gianvito 105 Pumps in Pink Satin

Sep 5

Sep 5 Gianvito Rossi Gianvito 105 Pumps in Pink Satin

Princess Beatrice, Shoes, Crown Princess Mary