What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Madeleine visits Astrid Lindgren's children's hospital and Min Stora Dag

Nov 21, 2024

Princess Madeleine visits Astrid Lindgren's children's hospital and Min Stora Dag

Nov 21, 2024

Nov 21, 2024

Latest Find

Featured

Soft Goat Short Sleeve Cashmere Jumper in Chocolate

Princess Sofia, Tops

Soft Goat Short Sleeve Cashmere Jumper in Chocolate

Princess Sofia, Tops

Princess Sofia, Tops

All tagged 5Nov22-M1

Stella McCartney Wide-Leg Mesh Jumpsuit

Nov 5

Nov 5 Stella McCartney Wide-Leg Mesh Jumpsuit

Crown Princess Mary, Jumpsuits

Rebekka Notkin Cuff Bracelet in Gold

Nov 3

Nov 3 Rebekka Notkin Cuff Bracelet in Gold

Crown Princess Mary, Accessories, Bracelet

Gianvito Rossi Gianvito 105 Pumps in Pink Satin

Sep 5

Sep 5 Gianvito Rossi Gianvito 105 Pumps in Pink Satin

Princess Beatrice, Shoes, Crown Princess Mary