What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

Read more →

August 28, 2026

Latest Find

Featured

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

Read more →

Crown Princess Mette Marit, Bags

All tagged 6Apr21-Cam

APM Monaco Alphabet Adjustable Necklace in Gold

Aug 20

Aug 20 APM Monaco Alphabet Adjustable Necklace in Gold

Camille Gottlieb, Accessories, Necklace

Zara Animal Print Satin Shirt in Blue

Jul 15

Jul 15 Zara Animal Print Satin Shirt in Blue

Camille Gottlieb, Tops