What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Latvia

October 22, 2026

Crown Princess Victoria visits Latvia

October 22, 2026

On Wednesday, Crown Princess Victoria made an official visit to Riga, Latvia.

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October 22, 2026

Latest Find

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Gianvito Rossi Lyell Ankle Boots

Duchess of Cambridge, Shoes

Gianvito Rossi Lyell Ankle Boots

Duchess of Cambridge, Shoes

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Duchess of Cambridge, Shoes

All tagged 6Nov17-Z

Juliette Hogan Lexington Gown

Apr 21

Apr 21 Juliette Hogan Lexington Gown

Zara Phillips, Gowns

Calleija Coronet Platinum and White Diamond Earrings

Jun 21

Jun 21 Calleija Coronet Platinum and White Diamond Earrings

Accessories, Earrings, Zara Phillips