What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

Massimo Dutti Soft Leather Ballerinas

Infanta Sofia, Shoes

Massimo Dutti Soft Leather Ballerinas

Infanta Sofia, Shoes

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Infanta Sofia, Shoes

All tagged 7Jun16-Eug

Louis Vuitton Neverfull GM Tote in Damier Ebene Canvas

Mar 2

Mar 2 Louis Vuitton Neverfull GM Tote in Damier Ebene Canvas

Princess Beatrice, Princess Eugenie, Bags

Kurt Geiger Britton Pumps in Nude

Sep 25

Sep 25 Kurt Geiger Britton Pumps in Nude

Princess Beatrice, Princess Eugenie, Shoes