What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 7Nov24-Max

Gianvito Rossi Gianvito 105 Pumps in Lime Green Suede

Nov 23

Nov 23 Gianvito Rossi Gianvito 105 Pumps in Lime Green Suede

Queen Maxima, Shoes

Chanel Classic Jumbo Double Flap Bag in Beige

May 17

May 17 Chanel Classic Jumbo Double Flap Bag in Beige

Crown Princess Mary, Bags, Queen Maxima, Princess Astrid