What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

On Tuesday, Crown Princess Victoria attended the 2026 Stockholm Junior Water Prize ceremony as Patron.

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August 26, 2026

Latest Find

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Havaianas x Farm Rio Flip-Flops in Blue

Princess Alexandra Monaco, Shoes

Havaianas x Farm Rio Flip-Flops in Blue

Princess Alexandra Monaco, Shoes

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Princess Alexandra Monaco, Shoes

All tagged 7Sept23-Math

Diane von Furstenberg Evil Eye Clutch in Gold

May 21

May 21 Diane von Furstenberg Evil Eye Clutch in Gold

Queen Mathilde, Bags, Princess Elisabeth

Sotheby’s Diamond and Kunzite Earrings

Jan 26

Jan 26 Sotheby’s Diamond and Kunzite Earrings

Queen Mathilde, Earrings, Accessories, Princess Elisabeth

Christian Dior Criss Cross Strappy Sandals in Gold Leather

Jan 9

Jan 9 Christian Dior Criss Cross Strappy Sandals in Gold Leather

Queen Mathilde, Shoes

Natan Couture Erell Long Dress in Fuchsia

Dec 12

Dec 12 Natan Couture Erell Long Dress in Fuchsia

Queen Mathilde, Gowns