What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

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Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 8Apr25-MM1

Cartier Clash de Cartier Small Ring in 18K Gold

Nov 14

Nov 14 Cartier Clash de Cartier Small Ring in 18K Gold

Crown Princess Mette Marit, Rings, Accessories, Pauline Ducruet, Princess Ingrid-Alexandra

Nathalie Trad Square Clutch in Mother of Pearl

Jul 31

Jul 31 Nathalie Trad Square Clutch in Mother of Pearl

Bags, Crown Princess Mette Marit

Christian Louboutin Simple 100 Pumps in Nude Patent Leather

Sep 18

Sep 18 Christian Louboutin Simple 100 Pumps in Nude Patent Leather

Crown Princess Mary, Shoes, Crown Princess Mette Marit, Princess Charlene