What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Couple and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2025

Swedish Royal Couple and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2025

Dec 21, 2025

Latest Find

Featured

Zimmermann Wylie Belted Broderie Anglaise Dress

Crown Princess Marie Chantal, Dresses

Zimmermann Wylie Belted Broderie Anglaise Dress

Crown Princess Marie Chantal, Dresses

Crown Princess Marie Chantal, Dresses

All tagged 8Feb24-PD

Miu Miu Miu Wander Mini Hobo Bag in White Matelassé Nappa Leather

Jun 25

Jun 25 Miu Miu Miu Wander Mini Hobo Bag in White Matelassé Nappa Leather

Pauline Ducruet, Bags, Princess Maria-Olympia