What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

On Thursday, Crown Princess Victoria spent her second day in Västernorrland County.

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October 18, 2026

Latest Find

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Anya Hindmarch Bow-Stitched Pouch in White

Princess Eugenie, Bags

Anya Hindmarch Bow-Stitched Pouch in White

Princess Eugenie, Bags

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Princess Eugenie, Bags

All tagged 9Aug24-MM1

Craft Team Norway Advantage Polo Shirt

Aug 9

Aug 9 Craft Team Norway Advantage Polo Shirt

Crown Princess Mette Marit, Tops

Maria La Rosa Calendula Clutch in Green

Jun 15

Jun 15 Maria La Rosa Calendula Clutch in Green

Crown Princess Mette Marit, Bags