What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

On Friday evening, the Duke and Duchess of Edinburgh and Lady Louise attended a performance of Inala during the Edinburgh International Festival.

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August 17, 2026

Latest Find

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Gucci Babouska GG Monogram Tote Bag

Princess Charlene, Bags

Gucci Babouska GG Monogram Tote Bag

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 9Aug24-MM1

Craft Team Norway Advantage Polo Shirt

Aug 9

Aug 9 Craft Team Norway Advantage Polo Shirt

Crown Princess Mette Marit, Tops

Maria La Rosa Calendula Clutch in Green

Jun 15

Jun 15 Maria La Rosa Calendula Clutch in Green

Crown Princess Mette Marit, Bags