What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Couple and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2025

Swedish Royal Couple and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2025

Dec 21, 2025

Latest Find

Featured

Zimmermann Wylie Belted Broderie Anglaise Dress

Crown Princess Marie Chantal, Dresses

Zimmermann Wylie Belted Broderie Anglaise Dress

Crown Princess Marie Chantal, Dresses

Crown Princess Marie Chantal, Dresses

All tagged 9Dec25-M

The Fold Veroli Silk Blouse

Dec 10

Dec 10 The Fold Veroli Silk Blouse

Crown Princess Mary, Tops

Tom Ford FT5812-B Glasses

Mar 28

Mar 28 Tom Ford FT5812-B Glasses

Crown Princess Mary, Sunglasses, Accessories

Prada Saffiano Double Bag in Tan

Aug 26

Aug 26 Prada Saffiano Double Bag in Tan

Bags, Crown Princess Mary