What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 9May17-S

Oscar de la Renta Silk Floral Ball Gown

Dec 8

Dec 8 Oscar de la Renta Silk Floral Ball Gown

Princess Sofia, Gowns

Christian Louboutin Satin Mini Bow Clutch in Navy

Dec 3

Dec 3 Christian Louboutin Satin Mini Bow Clutch in Navy

Princess Sofia, Bags

Jimmy Choo Daphne 120 Pumps in Blue Velvet

Sep 23

Sep 23 Jimmy Choo Daphne 120 Pumps in Blue Velvet

Princess Beatrice, Shoes, Princess Sofia