What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Ciner Art Deco Necklace

Queen Silvia, Accessories, Necklace

Ciner Art Deco Necklace

Queen Silvia, Accessories, Necklace

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Queen Silvia, Accessories, Necklace

All tagged 9Sept25-Mad

Marzio 75 Pumps in Black Leather

Sep 9

Sep 9 Marzio 75 Pumps in Black Leather

Princess Madeleine, Shoes

StyleIn Briar Blouse

Sep 9

Sep 9 StyleIn Briar Blouse

Princess Madeleine, Tops

Toteme Mini T-Flap Leather Bag

Apr 24

Apr 24 Toteme Mini T-Flap Leather Bag

Princess Madeleine, Bags

Valentino Virgin Wool Pleated Skirt

Dec 4

Dec 4 Valentino Virgin Wool Pleated Skirt

Princess Madeleine, Bottoms