What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged Bruno Magli

Bruno Magli Bow Patent Leather Pumps

Nov 28

Nov 28 Bruno Magli Bow Patent Leather Pumps

Queen Silvia, Shoes

Bruno Magli Leather Handbag with Tassel

Apr 21

Apr 21 Bruno Magli Leather Handbag with Tassel

Queen Silvia, Bags