What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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British Royal Family marks Queen Elizabeth II's 100th Birthday

Apr 21, 2026

British Royal Family marks Queen Elizabeth II's 100th Birthday

Apr 21, 2026

Apr 21, 2026

Latest Find

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Escada Color-Blocked Viscose Dress

HGD Stéphanie, Dresses

Escada Color-Blocked Viscose Dress

HGD Stéphanie, Dresses

HGD Stéphanie, Dresses

All tagged Etro Printed Cropped Trousers

Etro Printed Cropped Trousers

Apr 22

Apr 22 Etro Printed Cropped Trousers

Grand Duchess Maria Teresa, Bottoms