What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia's Golden Wedding Anniversary - Evening Concert & Dinner

June 13, 2026

King Carl Gustaf and Queen Silvia's Golden Wedding Anniversary - Evening Concert & Dinner

June 13, 2026

June 13, 2026

Latest Find

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Emily London Fallon Disc Hat in Pink

Princess Sofia, Hats

Emily London Fallon Disc Hat in Pink

Princess Sofia, Hats

Princess Sofia, Hats

All tagged Giorgio Armani Leather Bauletto Bag

Giorgio Armani Leather Bauletto Bag

Jun 14

Jun 14 Giorgio Armani Leather Bauletto Bag

Queen Mathilde, Bags