What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

Read more →

August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Read more →

Crown Princess Victoria, Accessories

All tagged Gucci Ace Sneakers

Gucci Ace Floral-Embroidered Web Sneakers in White

Apr 17

Apr 17 Gucci Ace Floral-Embroidered Web Sneakers in White

Camille Gottlieb, Shoes

Gucci Ace Web Sneakers in White

May 3

May 3 Gucci Ace Web Sneakers in White

Charlotte Casiraghi, Shoes

Gucci Ace Bee-Embroidered Sneakers in White

Oct 28

Oct 28 Gucci Ace Bee-Embroidered Sneakers in White

Princess Beatrice, Shoes