What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged Gucci GG Marmont Matelassé Bag

Gucci GG Marmont Matelassé Bag in Red

Jun 17

Jun 17 Gucci GG Marmont Matelassé Bag in Red

Princess Märtha Louise, Bags

Gucci GG Marmont Matelassé Bag in Brown

Jan 29

Jan 29 Gucci GG Marmont Matelassé Bag in Brown

Camille Gottlieb, Bags

Gucci GG Marmont Matelassé Bag in Emerald Green

Jun 6

Jun 6 Gucci GG Marmont Matelassé Bag in Emerald Green

Princess Astrid, Bags