What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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European Royals attend Milano-Cortina 2026 Olympic Games - Day 2

Feb 8, 2026

European Royals attend Milano-Cortina 2026 Olympic Games - Day 2

Feb 8, 2026

Feb 8, 2026

Latest Find

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Catherine Walker Yves Coat in Chocolate Brown

Duchess of Cambridge, Outerwear

Catherine Walker Yves Coat in Chocolate Brown

Duchess of Cambridge, Outerwear

Duchess of Cambridge, Outerwear

All tagged Hobbs Lara Merino Rollneck Jumper

Hobbs Lara Merino Rollneck Jumper in Alder Brown

Feb 8

Feb 8 Hobbs Lara Merino Rollneck Jumper in Alder Brown

Zara Phillips, Tops

Hobbs Lara Merino Rollneck Jumper in Charcoal Grey

Feb 8

Feb 8 Hobbs Lara Merino Rollneck Jumper in Charcoal Grey

Zara Phillips, Tops