What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Prince Carl Philip and Princess Sofia attend the Marcus Wallenberg Prize

October 20, 2026

Prince Carl Philip and Princess Sofia attend the Marcus Wallenberg Prize

October 20, 2026

On Monday evening, Prince Carl Philip and Princess Sofia attended the Marcus Wallenberg Prize in Stockholm.

Read more →

October 20, 2026

Latest Find

Featured

Dries Van Noten Draped Top

Queen Mathilde, Tops

Dries Van Noten Draped Top

Queen Mathilde, Tops

Read more →

Queen Mathilde, Tops

All tagged Hugo Boss Printed Blouse

Hugo Boss Printed Blouse

Jul 2

Jul 2 Hugo Boss Printed Blouse

Crown Princess Mary, Tops