What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Family attends 2025 Nobel Prize Ceremony

Dec 10, 2025

Swedish Royal Family attends 2025 Nobel Prize Ceremony

Dec 10, 2025

Dec 10, 2025

Latest Find

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Högl Margot Pumps

Princess Ingrid-Alexandra, Shoes

Högl Margot Pumps

Princess Ingrid-Alexandra, Shoes

Princess Ingrid-Alexandra, Shoes

All tagged Johanna Ortiz Outlaw Trousers

Johanna Ortiz Outlaw Trousers

Dec 7

Dec 7 Johanna Ortiz Outlaw Trousers

Queen Maxima, Bottoms