What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

Read more →

August 28, 2026

Latest Find

Featured

Furla Iride Envelope Clutch

Princess Ingrid-Alexandra, Bags

Furla Iride Envelope Clutch

Princess Ingrid-Alexandra, Bags

Read more →

Princess Ingrid-Alexandra, Bags

All tagged Jul22 - Skagen

Rip Curl Dawn Patrol Wetsuit

Jul 30

Jul 30 Rip Curl Dawn Patrol Wetsuit

Crown Princess Mary, Tops