What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged Jun25-EugUN2

FARM Rio Delicate Forest Euroflax™ Premium Linen Midi Skirt in Off-White

Jul 5

Jul 5 FARM Rio Delicate Forest Euroflax™ Premium Linen Midi Skirt in Off-White

Princess Eugenie, Bottoms

Sophie Lis Mushroom Earrings

Jun 20

Jun 20 Sophie Lis Mushroom Earrings

Princess Eugenie, Accessories, Earrings

Aquazzura Divine 85 Sandals in Black

Jun 21

Jun 21 Aquazzura Divine 85 Sandals in Black

Princess Eugenie, Shoes

tde Mini Bucket Bag in Black Leather

Aug 6

Aug 6 tde Mini Bucket Bag in Black Leather

Princess Eugenie, Bags