What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria marks Swedish Soldiers' Home Association's 150th anniversary

June 1, 2026

Crown Princess Victoria marks Swedish Soldiers' Home Association's 150th anniversary

June 1, 2026

June 1, 2026

Latest Find

Featured

TOMS Valencia Platform Espadrilles in Niagara Mist Chambray Dot

Countess of Wessex, Shoes

TOMS Valencia Platform Espadrilles in Niagara Mist Chambray Dot

Countess of Wessex, Shoes

Countess of Wessex, Shoes

All tagged Katrin Cecilia Jacobsen Beige Straw Hat

Katrin Cecilia Jacobsen Beige Straw Hat

Jun 1

Jun 1 Katrin Cecilia Jacobsen Beige Straw Hat

Crown Princess Mary, Hats