What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Manolo Blahnik BB Pointed Toe Pumps in Black Satin

Princess Charlene, Shoes

Manolo Blahnik BB Pointed Toe Pumps in Black Satin

Princess Charlene, Shoes

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Princess Charlene, Shoes

All tagged Maggie Mowbray

Maggie Mowbray Helena Veil & Feather Headpiece in Off White

Aug 31

Aug 31 Maggie Mowbray Helena Veil & Feather Headpiece in Off White

Princess Eugenie, Hats, Crown Princess Mary

Maggie Mowbray Dapple Beret in Yellow

Jun 18

Jun 18 Maggie Mowbray Dapple Beret in Yellow

Hats, Princess Eugenie