What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales presents Queen Elizabeth II Award for British Design

May 13, 2025

The Princess of Wales presents Queen Elizabeth II Award for British Design

May 13, 2025

May 13, 2025

Latest Find

Featured

Alberta Ferretti Wool Long Coat

Crown Princess Mette Marit, Outerwear

Alberta Ferretti Wool Long Coat

Crown Princess Mette Marit, Outerwear

Crown Princess Mette Marit, Outerwear

All tagged Max Mara Ciro Trousers

Max Mara Ciro Trousers in Hazelnut

May 14

May 14 Max Mara Ciro Trousers in Hazelnut

Princess Charlene, Bottoms