What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged Oct18-Bea1

Étoile Isabel Marant Varese Skirt in Pink

May 11

May 11 Étoile Isabel Marant Varese Skirt in Pink

Princess Beatrice, Bottoms

Étoile Isabel Marant Ruffle Blouse in Pink

May 11

May 11 Étoile Isabel Marant Ruffle Blouse in Pink

Princess Beatrice, Tops

French Sole Bee-Embroidered Espadrilles

May 7

May 7 French Sole Bee-Embroidered Espadrilles

Princess Beatrice, Shoes