What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

King Haakon and Queen Sonja attend gala dinner for county governors

November 4, 2026

King Haakon and Queen Sonja attend gala dinner for county governors

November 4, 2026

On Tuesday, King Haakon hosted a gala dinner for county governors at the Royal Palace with Queen Sonja in attendance.

Read more →

November 4, 2026

Latest Find

Featured

Hermes Kelly Pochette in Black

Princess Charlene, Bags

Hermes Kelly Pochette in Black

Princess Charlene, Bags

Read more →

Princess Charlene, Bags

All tagged Oct18-Bea1

Étoile Isabel Marant Varese Skirt in Pink

May 11

May 11 Étoile Isabel Marant Varese Skirt in Pink

Princess Beatrice, Bottoms

Étoile Isabel Marant Ruffle Blouse in Pink

May 11

May 11 Étoile Isabel Marant Ruffle Blouse in Pink

Princess Beatrice, Tops

French Sole Bee-Embroidered Espadrilles

May 7

May 7 French Sole Bee-Embroidered Espadrilles

Princess Beatrice, Shoes