What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

Read more →

August 19, 2026

Latest Find

Featured

ARAKII Pleated Silk Pants

Princess Sofia, Bottoms

ARAKII Pleated Silk Pants

Princess Sofia, Bottoms

Read more →

Princess Sofia, Bottoms

All tagged Reiss Edina Jumper

Reiss Edina Jumper in Navy

Mar 11

Mar 11 Reiss Edina Jumper in Navy

Duchess of Cambridge, Tops

Reiss Edina Jumper

Dec 11

Dec 11 Reiss Edina Jumper

Duchess of Cambridge, Tops