What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

All tagged Zara High Collar Knit Sweater

Zara High Collar Knit Sweater in Black

Jan 20

Jan 20 Zara High Collar Knit Sweater in Black

Crown Princess Mary, Tops

Zara High Collar Knit Sweater in Cream

Nov 5

Nov 5 Zara High Collar Knit Sweater in Cream

Crown Princess Mary, Tops, Princess Isabella

Zara High Collar Knit Sweater in Dark Burgundy

Aug 18

Aug 18 Zara High Collar Knit Sweater in Dark Burgundy

Princess Elisabeth, Tops, Crown Princess Mary