What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Märtha Louise, Outerwear

HÈST Dharma Jacket

Princess Märtha Louise, Outerwear

Jul 28

Jul 28 Zara Floral Trousers

Sarah Williams

Queen Silvia, Bottoms

Zara Floral Trousers

White trousers with pink/red floral pattern throughout

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July 2025 - Dining in Gotland

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July 28, 2026

HÈST Dharma Jacket

July 28, 2026

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jul 28 Zara Floral Trousers

Zara Floral Trousers

Worn by Queen Silvia on:

Recently Added!

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jul 28 Zara Floral Trousers

Zara Floral Trousers

Worn by Queen Silvia on:

Jul 28 Natan Cap Toe Shoes

Jul 28 Lenny Niemeyer Cascais Shirtdress

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