What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Members of the British Royal Family attend Order of the Garter Service

Jun 16, 2025

Members of the British Royal Family attend Order of the Garter Service

Jun 16, 2025

Jun 16, 2025

Latest Find

Featured

Jennifer Chamandi Vittorio 105 Pumps in Sand/Chalk White

Princess Beatrice, Shoes

Jennifer Chamandi Vittorio 105 Pumps in Sand/Chalk White

Princess Beatrice, Shoes

Princess Beatrice, Shoes

All in Gowns

Oscar de la Renta Sleeveless Gown in Pink

Jan 20

Jan 20 Oscar de la Renta Sleeveless Gown in Pink

Princess Madeleine, Gowns

Ralph Lauren Boatneck Gown in Purple

Jan 20

Jan 20 Ralph Lauren Boatneck Gown in Purple

Princess Madeleine, Gowns

By Malina Nova Gown in Green

Jan 20

Jan 20 By Malina Nova Gown in Green

Princess Madeleine, Gowns

Ida Sjöstedt HC16 Gown

Jan 20

Jan 20 Ida Sjöstedt HC16 Gown

Princess Madeleine, Gowns

Tiffany Rose Amelia Gown in Blue

Jan 20

Jan 20 Tiffany Rose Amelia Gown in Blue

Princess Madeleine, Gowns

Valentino Draped Evening Gown with Lace

Jan 20

Jan 20 Valentino Draped Evening Gown with Lace

Princess Madeleine, Gowns

Vera Wang Maids Strapless Gown in Blue

Jan 20

Jan 20 Vera Wang Maids Strapless Gown in Blue

Princess Madeleine, Gowns

Giambattista Valli Appliquéd Floral-print Gown

Jan 19

Jan 19 Giambattista Valli Appliquéd Floral-print Gown

Princess Madeleine, Queen Maxima, Gowns

Dolce & Gabbana Lace Gown in Grey

Jan 19

Jan 19 Dolce & Gabbana Lace Gown in Grey

Princess Madeleine, Gowns

Carmen Marc Valvo Strapless Gown in Beige

Jan 19

Jan 19 Carmen Marc Valvo Strapless Gown in Beige

Princess Madeleine, Gowns

Carmen Marc Valvo Chiffon Gown in Pink

Jan 19

Jan 19 Carmen Marc Valvo Chiffon Gown in Pink

Princess Madeleine, Gowns

Racil Rita Gown in Black Velvet-Devoré

Jan 18

Jan 18 Racil Rita Gown in Black Velvet-Devoré

Tatiana Casiraghi, Gowns

Valentino HC Embellished Cowl-Neck Gown

Jan 15

Jan 15 Valentino HC Embellished Cowl-Neck Gown

Beatrice Casiraghi, Gowns

Chanel HC Sequin-Embellished Contrast-Trim Gown

Jan 15

Jan 15 Chanel HC Sequin-Embellished Contrast-Trim Gown

Charlotte Casiraghi, Gowns

Chanel HC Silk Gown with Embellishments

Jan 15

Jan 15 Chanel HC Silk Gown with Embellishments

Princess Caroline, Gowns

Chanel HC Sequin-Embellished Fringe Gown

Jan 15

Jan 15 Chanel HC Sequin-Embellished Fringe Gown

Princess Caroline, Beatrice Casiraghi, Gowns

Akris Resort 2008 Strapless Silk Gown in Grey

Jan 8

Jan 8 Akris Resort 2008 Strapless Silk Gown in Grey

Princess Charlene, Gowns

Akris Halterneck Draped Gown in Aqua

Jan 7

Jan 7 Akris Halterneck Draped Gown in Aqua

Princess Charlene, Gowns

Ralph Lauren Collection High-Neck Ruffle Taffeta Gown in Dark Green

Jan 6

Jan 6 Ralph Lauren Collection High-Neck Ruffle Taffeta Gown in Dark Green

Princess Charlene, Gowns

Akris Ribbons Silk Georgette Gown in Night Blue

Jan 6

Jan 6 Akris Ribbons Silk Georgette Gown in Night Blue

Princess Charlene, Gowns