What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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September 22, 2026

The Prince and Princess of Wales attend Digger premiere

September 22, 2026

On Tuesday, the Prince and Princess of Wales attended the world premiere & Royal Film Performance of Digger in London.

September 22, 2026

Latest Find

Featured

Queen Mathilde, Jumpsuits

Elie Saab Flower-Appliqué Jumpsuit

Queen Mathilde, Jumpsuits

All in Gowns

Feb 1

Feb 1 Dolce & Gabbana Lace Ricamo Gown in Black

Polka Popp

Tatiana Casiraghi, Gowns

Feb 1

Feb 1 Chanel HC Wool Fringe Gown

Polka Popp

Princess Caroline, Gowns

Jan 25

Jan 25 Gucci Embroidered Silk Chiffon Sleeveless Gown

Polka Popp

Charlotte Casiraghi, Gowns

Jan 21

Jan 21 Giambattista Valli Garden Gown

Sarah Williams

Princess Madeleine, Gowns

Jan 21

Jan 21 Amanda Wakeley Halter Gown in Grey

Sarah Williams

Princess Madeleine, Gowns

Jan 20

Jan 20 Jenny Packham Grecian Gown in Silver

Elena

Princess Madeleine, Gowns

Jan 20

Jan 20 Marchesa appliqué silk-chiffon gown

Elena

Princess Madeleine, Gowns

Jan 20

Jan 20 Roberto Cavalli Embellished Satin-jersey Gown

Elena

Princess Madeleine, Gowns

Jan 20

Jan 20 Oscar de la Renta Sleeveless Gown in Pink

Elena

Princess Madeleine, Gowns

Jan 20

Jan 20 Ralph Lauren Boatneck Gown in Purple

Elena

Princess Madeleine, Gowns

Jan 20

Jan 20 By Malina Nova Gown in Green

Elena

Princess Madeleine, Gowns

Jan 20

Jan 20 Ida Sjöstedt HC16 Gown

Elena

Princess Madeleine, Gowns

Jan 20

Jan 20 Tiffany Rose Amelia Gown in Blue

Elena

Princess Madeleine, Gowns

Jan 20

Jan 20 Valentino Draped Evening Gown with Lace

Elena

Princess Madeleine, Gowns

Jan 20

Jan 20 Vera Wang Maids Strapless Gown in Blue

Elena

Princess Madeleine, Gowns

Jan 19

Jan 19 Giambattista Valli Appliquéd Floral-print Gown

Elena

Princess Madeleine, Queen Maxima, Gowns

Jan 19

Jan 19 Dolce & Gabbana Lace Gown in Grey

Elena

Princess Madeleine, Gowns

Jan 19

Jan 19 Carmen Marc Valvo Strapless Gown in Beige

Elena

Princess Madeleine, Gowns

Jan 19

Jan 19 Carmen Marc Valvo Chiffon Gown in Pink

Elena

Princess Madeleine, Gowns

Jan 18

Jan 18 Racil Rita Gown in Black Velvet-Devoré

Polka Popp

Tatiana Casiraghi, Gowns

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Feb 1 Dolce & Gabbana Lace Ricamo Gown in Black

Feb 1 Chanel HC Wool Fringe Gown

Jan 25 Gucci Embroidered Silk Chiffon Sleeveless Gown

Jan 21 Giambattista Valli Garden Gown

Jan 21 Amanda Wakeley Halter Gown in Grey

Jan 20 Jenny Packham Grecian Gown in Silver

Jan 20 Marchesa appliqué silk-chiffon gown

Jan 20 Roberto Cavalli Embellished Satin-jersey Gown

Jan 20 Oscar de la Renta Sleeveless Gown in Pink

Jan 20 Ralph Lauren Boatneck Gown in Purple

Jan 20 By Malina Nova Gown in Green

Jan 20 Ida Sjöstedt HC16 Gown

Jan 20 Tiffany Rose Amelia Gown in Blue

Jan 20 Valentino Draped Evening Gown with Lace

Jan 20 Vera Wang Maids Strapless Gown in Blue

Jan 19 Giambattista Valli Appliquéd Floral-print Gown

Jan 19 Dolce & Gabbana Lace Gown in Grey

Jan 19 Carmen Marc Valvo Strapless Gown in Beige

Jan 19 Carmen Marc Valvo Chiffon Gown in Pink

Jan 18 Racil Rita Gown in Black Velvet-Devoré

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