What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

September 15, 2026

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Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

All in Gowns

Dec 12

Dec 12 Jenny Packham Fresco Gown

Heaven

Princess Charlene, Gowns

Dec 11

Dec 11 Jenny Packham Embellished Tulle Gown

Heaven

Princess Catharina-Amalia, Gowns

Dec 11

Dec 11 Monique Lhuillier Velvet & Sequin Gown in Noir Gold

Heaven

Princess Madeleine, Gowns

Nov 30

Nov 30 Elisabetta Franchi Python Print Gown in Merlot

Heaven

Camille Gottlieb, Gowns

Nov 29

Nov 29 Jacques Zehnder Brocade Crystal Gown

Sarah Williams

Queen Silvia, Gowns

Nov 29

Nov 29 Jacques Zehnder Glass Bead Gown

Sarah Williams

Queen Silvia, Gowns

Nov 29

Nov 29 Jacques Zehnder Silk and Wool Gown

Sarah Williams

Queen Silvia, Gowns

Nov 29

Nov 29 Jørgen Bender Thai Silk Gown

Sarah Williams

Queen Silvia, Gowns

Nov 29

Nov 29 Jacques Zehnder Lace and Tafetta Gown

Sarah Williams

Queen Silvia, Gowns

Nov 29

Nov 29 Jacques Zehnder Brocade Gown

Sarah Williams

Queen Silvia, Gowns

Nov 29

Nov 29 Jacques Zehnder Appliquéd Lace Gown

Sarah Williams

Queen Silvia, Gowns

Nov 29

Nov 29 Bob Mackie Sequin Long Gown

Sarah Williams

Queen Silvia, Gowns

Nov 21

Nov 21 Thalia Wrap Gown

Sarah Williams

Queen Silvia, Gowns

Nov 21

Nov 21 Alejandro de Miguel Crepe Long Dress

Heaven

Queen Sofia, Gowns

Nov 19

Nov 19 Jenny Packham Kalani Gown

Heaven

Princess Caroline, Gowns

Nov 19

Nov 19 Talbot Runhof Bobonne Off-the-shoulder Gown

Heaven

Duchess of Cambridge, Gowns

Nov 10

Nov 10 Galvan London Ushuaia Gown in Emerald

Heaven

Meghan Markle, Gowns

Nov 6

Nov 6 Safiyaa Rory Gown in Cherry

Heaven

Princess Madeleine, Gowns

Oct 26

Oct 26 Chanel HC Strapless Silk Evening Gown

Polka Popp

Charlotte Casiraghi, Gowns

Oct 20

Oct 20 Safiyaa Affiyah Long Dress in Lacquer Red

Heaven

Princess Astrid, Gowns

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Dec 12 Jenny Packham Fresco Gown

Dec 11 Jenny Packham Embellished Tulle Gown

Dec 11 Monique Lhuillier Velvet & Sequin Gown in Noir Gold

Nov 30 Elisabetta Franchi Python Print Gown in Merlot

Nov 29 Jacques Zehnder Brocade Crystal Gown

Nov 29 Jacques Zehnder Glass Bead Gown

Nov 29 Jacques Zehnder Silk and Wool Gown

Nov 29 Jørgen Bender Thai Silk Gown

Nov 29 Jacques Zehnder Lace and Tafetta Gown

Nov 29 Jacques Zehnder Brocade Gown

Nov 29 Jacques Zehnder Appliquéd Lace Gown

Nov 29 Bob Mackie Sequin Long Gown

Nov 21 Thalia Wrap Gown

Nov 21 Alejandro de Miguel Crepe Long Dress

Nov 19 Jenny Packham Kalani Gown

Nov 19 Talbot Runhof Bobonne Off-the-shoulder Gown

Nov 10 Galvan London Ushuaia Gown in Emerald

Nov 6 Safiyaa Rory Gown in Cherry

Oct 26 Chanel HC Strapless Silk Evening Gown

Oct 20 Safiyaa Affiyah Long Dress in Lacquer Red

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