What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

On Tuesday, Crown Princess Victoria attended a preview screening of Ocean Dreams at the Natural History Museum in Stockholm.

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October 10, 2026

Latest Find

Featured

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

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HGD Stéphanie, Accessories, Earrings

All in Queen Margrethe

Salvatore Ferragamo Gancini Shoulder Bag in Grey Leather

Apr 5

Apr 5 Salvatore Ferragamo Gancini Shoulder Bag in Grey Leather

Bags, Queen Margrethe

Salvatore Ferragamo Miss Vara Mini Bag in Beige

Jul 5

Jul 5 Salvatore Ferragamo Miss Vara Mini Bag in Beige

Princess Sofia, Bags, Queen Margrethe