What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All in Shoes

Sergio Rossi Snakeskin Platform Heels

Feb 12

Feb 12 Sergio Rossi Snakeskin Platform Heels

Princess Tatiana, Shoes

Stuart Weitzman Mane Fringe Boots

Feb 11

Feb 11 Stuart Weitzman Mane Fringe Boots

Princess Tatiana, Shoes

Jimmy Choo Vintage Pom Pom Boots

Feb 10

Feb 10 Jimmy Choo Vintage Pom Pom Boots

Shoes, Crown Princess Mette Marit

Ralph Lauren Marion Taffeta Pumps

Feb 10

Feb 10 Ralph Lauren Marion Taffeta Pumps

Shoes, Crown Princess Mette Marit

Gianvito Rossi 65 Buckled Leather Sandals

Feb 9

Feb 9 Gianvito Rossi 65 Buckled Leather Sandals

Queen Maxima, Shoes

Gianvito Rossi Marsden Over-The-Knee Boots

Feb 9

Feb 9 Gianvito Rossi Marsden Over-The-Knee Boots

Princess Charlene, Shoes

Sergio Rossi Godiva Pumps

Feb 9

Feb 9 Sergio Rossi Godiva Pumps

Queen Mathilde, Shoes

Salvatore Ferragamo Patent Leather Sandals in White

Feb 8

Feb 8 Salvatore Ferragamo Patent Leather Sandals in White

Queen Maxima, Shoes, Princess Laurentien

Schutz Amely Sandals

Feb 7

Feb 7 Schutz Amely Sandals

Queen Maxima, Shoes

Tod’s T Timeless Loafers

Feb 7

Feb 7 Tod’s T Timeless Loafers

Queen Mathilde, Shoes

J.Crew Kiki Ballet Flats in Cork

Feb 7

Feb 7 J.Crew Kiki Ballet Flats in Cork

Queen Maxima, Shoes

Salvatore Ferragamo Mary Jane Ballet Flats

Feb 6

Feb 6 Salvatore Ferragamo Mary Jane Ballet Flats

Queen Maxima, Shoes

Gianvito Rossi Nicole Slingback Pumps in Nude

Feb 6

Feb 6 Gianvito Rossi Nicole Slingback Pumps in Nude

Queen Maxima, Shoes

Gianvito Rossi Python Round Toe Pumps in Grey

Feb 5

Feb 5 Gianvito Rossi Python Round Toe Pumps in Grey

Crown Princess Mary, Shoes

Gianvito Rossi Pointed Toe Patent Leather 105 Pumps

Feb 5

Feb 5 Gianvito Rossi Pointed Toe Patent Leather 105 Pumps

Crown Princess Mary, Shoes

Gianvito Rossi Leopard Glitter Pumps

Feb 4

Feb 4 Gianvito Rossi Leopard Glitter Pumps

Crown Princess Mary, Shoes, Princess Madeleine

Gianvito Rossi 85 Suede Over-The-Knee Boots

Feb 4

Feb 4 Gianvito Rossi 85 Suede Over-The-Knee Boots

Crown Princess Mary, Shoes

Gianvito Rossi Rolling Mid Boots

Feb 4

Feb 4 Gianvito Rossi Rolling Mid Boots

Crown Princess Mary, Shoes

Gianvito Rossi Bonnie Pumps

Feb 4

Feb 4 Gianvito Rossi Bonnie Pumps

Crown Princess Mary, Shoes

Gianvito Rossi Mesh-Paneled Pumps in Pink Suede

Feb 4

Feb 4 Gianvito Rossi Mesh-Paneled Pumps in Pink Suede

Crown Princess Mary, Shoes