What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Princess Madeleine visits Gröna Lund with Min Stora Dag

Sep 7, 2025

Princess Madeleine visits Gröna Lund with Min Stora Dag

Sep 7, 2025

Sep 7, 2025

Latest Find

Featured

Max Mara Pleated Dress

Queen Letizia, Dresses

Max Mara Pleated Dress

Queen Letizia, Dresses

Queen Letizia, Dresses

All in Tops

Saint Laurent 'Yves Saint Laurent Stars' Print Shirt

Sep 21

Sep 21 Saint Laurent 'Yves Saint Laurent Stars' Print Shirt

Charlotte Casiraghi, Tops

Ulla Johnson Maritza Cashmere Sweater in Oatmeal

Sep 20

Sep 20 Ulla Johnson Maritza Cashmere Sweater in Oatmeal

Crown Princess Mette Marit, Tops

Ulla Johnson Wes Bow-Embellished Denim Blouse

Sep 20

Sep 20 Ulla Johnson Wes Bow-Embellished Denim Blouse

Crown Princess Mette Marit, Tops

Vilshenko Rachel Embroidered Blouse in Black

Sep 20

Sep 20 Vilshenko Rachel Embroidered Blouse in Black

Crown Princess Mette Marit, Tops

Rebecca Taylor Ruffle-Neck Half-Sleeve Poplin Top in White

Sep 20

Sep 20 Rebecca Taylor Ruffle-Neck Half-Sleeve Poplin Top in White

Crown Princess Mette Marit, Tops

Proenza Schouler Zebra-Print Knit Sweater in Mint

Sep 20

Sep 20 Proenza Schouler Zebra-Print Knit Sweater in Mint

Crown Princess Mette Marit, Tops

Gestuz Aura A Better Tomorrow T-Shirt in White

Sep 20

Sep 20 Gestuz Aura A Better Tomorrow T-Shirt in White

Crown Princess Mette Marit, Tops

CO Cashmere Crepe Knit Sweater in White

Sep 20

Sep 20 CO Cashmere Crepe Knit Sweater in White

Crown Princess Mette Marit, Tops

Chanel HC Tweed Bow-Embellished Tunic in Grey

Sep 18

Sep 18 Chanel HC Tweed Bow-Embellished Tunic in Grey

Princess Caroline, Tops

Sand Copenhagen Studded Neckline Top in Dark Grey

Sep 18

Sep 18 Sand Copenhagen Studded Neckline Top in Dark Grey

Crown Princess Mary, Tops

Selected Femme V-neck Top with 3/4 Sleeves in Dark Green

Sep 18

Sep 18 Selected Femme V-neck Top with 3/4 Sleeves in Dark Green

Crown Princess Mary, Tops

Max Mara Alex Polka-Dot Jersey Jumper in Black

Sep 17

Sep 17 Max Mara Alex Polka-Dot Jersey Jumper in Black

Princess Sofia, Tops

Chanel HC Neck-Tie Blouse with Chelsea Collar

Sep 17

Sep 17 Chanel HC Neck-Tie Blouse with Chelsea Collar

Princess Caroline, Tops

Missoni Knitted Lamé Sleeveless Top in Blue and Black Patterned

Sep 15

Sep 15 Missoni Knitted Lamé Sleeveless Top in Blue and Black Patterned

Princess Laurentien, Tops

J.Crew Everyday Chambray Shirt in Madera Wash

Sep 15

Sep 15 J.Crew Everyday Chambray Shirt in Madera Wash

Crown Princess Mette Marit, Tops

Zara Plaid top with Belt in Grey

Sep 14

Sep 14 Zara Plaid top with Belt in Grey

Queen Letizia, Tops

Mayoral Cool Lab T-Shirt

Sep 13

Sep 13 Mayoral Cool Lab T-Shirt

Prince Nicolas, Tops

Charlie Rocket Motorcycle Splatter T-Shirt

Sep 13

Sep 13 Charlie Rocket Motorcycle Splatter T-Shirt

Prince Nicolas, Tops

H&M Ruffled Sleeved Linen Top

Sep 13

Sep 13 H&M Ruffled Sleeved Linen Top

Princess Madeleine, Tops

Massimo Dutti Total Look V-Neck Sweater in Purple

Sep 10

Sep 10 Massimo Dutti Total Look V-Neck Sweater in Purple

Queen Maxima, Tops