What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

Hayfield England

Hicks & Brown

hicks-brown-the-suffolk-fedora-in-camel-pheasant-feather-wrap-p928-4124_image.jpg

Jane Taylor

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Screen Shot 2017-12-30 at 1.18.09 AM.png

Bespoke

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Screen Shot 2017-12-30 at 1.22.01 AM.png

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Dark Gray

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Blue

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Light Purple

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Navy

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Black

Bespoke, Black

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Black, bespoke

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Bespoke

Teal

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White

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White and Coral

White and Coral

Jane Taylor Fernanda Hat in Navy.jpg

Ascot 2018 Day 1

Ascot 2018 Day 1

Ascot 2018 Day 2

Ascot 2018 Day 2

Ascot 2018 Day 3

Ascot 2018 Day 3

Christmas 2018

Navy

Jane Taylor Velvet Small Moon Headband with Veil in Cranberry.jpg

Black

Black

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White

Alabaster

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Pink

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Jane Taylor XL Boater Hat in Black Satin.jpg

Black

Pastel Pink

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Pink

Jane Taylor.png

x Suzannah

Jane Taylor.png

Jane Taylor .png

Navy

Jane+Taylor.webp

Olympic Games

Philip Treacy

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Rachel Trevor Morgan

Off-White

Bespoke

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Really Wild

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