What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl-Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 1

November 6, 2026

King Carl-Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 1

November 6, 2026

This week, King Carl-Gustaf, Queen Silvia, and Princess Madeleine are visiting Brazil to attend engagements for Childhood Brazil.

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November 6, 2026

Latest Find

Featured

Ralph Lauren Collection Camden Blazer in Light Toffee Lambskin

Princess Charlene, Outerwear

Ralph Lauren Collection Camden Blazer in Light Toffee Lambskin

Princess Charlene, Outerwear

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Princess Charlene, Outerwear

Hayfield England

Hicks & Brown

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Jane Taylor

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Bespoke

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Dark Gray

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Blue

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Light Purple

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Navy

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Black

Bespoke, Black

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Black, bespoke

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Bespoke

Teal

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White

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White and Coral

White and Coral

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Ascot 2018 Day 1

Ascot 2018 Day 1

Ascot 2018 Day 2

Ascot 2018 Day 2

Ascot 2018 Day 3

Ascot 2018 Day 3

Christmas 2018

Navy

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Black

Black

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White

Alabaster

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Pink

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Jane Taylor XL Boater Hat in Black Satin.jpg

Black

Pastel Pink

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Pink

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x Suzannah

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Jane Taylor .png

Navy

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Olympic Games

Philip Treacy

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Rachel Trevor Morgan

Off-White

Bespoke

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Really Wild

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