What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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European Royals attend FEI World Championships 2026 - Day 1

August 11, 2026

European Royals attend FEI World Championships 2026 - Day 1

August 11, 2026

On Tuesday, several members of European Royal Families attended the first day of the 2026 FEI World Championships in Aachen, Germany.

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August 11, 2026

Latest Find

Featured

Lexy London Nancy Dress in Carla Paisley

Countess of Wessex, Dresses

Lexy London Nancy Dress in Carla Paisley

Countess of Wessex, Dresses

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Countess of Wessex, Dresses

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Fabienne Delvigne

Light Pink

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House of Ord

Los Sundays

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Peruvian Clothing Company

Philip Treacy

Black