What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia's Golden Wedding Anniversary - Evening Concert & Dinner

June 13, 2026

King Carl Gustaf and Queen Silvia's Golden Wedding Anniversary - Evening Concert & Dinner

June 13, 2026

June 13, 2026

Latest Find

Featured

Susan Szatmary Mini Pyramides Bag in Camel

Princess Sofia, Bags

Susan Szatmary Mini Pyramides Bag in Camel

Princess Sofia, Bags

Princess Sofia, Bags

All in Princess Madeleine

Aerin Adelina Wicker Clutch

Jun 13

Jun 13 Aerin Adelina Wicker Clutch

Princess Madeleine, Bags

Caroline Svedbom Cirelle Earrings

Jun 13

Jun 13 Caroline Svedbom Cirelle Earrings

Princess Madeleine, Accessories, Earrings

Roland Mouret Fit and Flare Midi Skirt

Jun 13

Jun 13 Roland Mouret Fit and Flare Midi Skirt

Princess Madeleine, Bottoms

Roland Mouret Flower Belted Jacket

Jun 13

Jun 13 Roland Mouret Flower Belted Jacket

Princess Madeleine, Outerwear

Zimmermann Harmony Blouse

Jun 11

Jun 11 Zimmermann Harmony Blouse

Princess Madeleine, Tops

Wakakuu Icons Cat Eye Sunglasses

May 31

May 31 Wakakuu Icons Cat Eye Sunglasses

Princess Madeleine, Accessories, Sunglasses

Nathalie Schuterman Nora Jacket

May 31

May 31 Nathalie Schuterman Nora Jacket

Princess Madeleine, Outerwear

ATP Atelier Airola Loafers

May 31

May 31 ATP Atelier Airola Loafers

Princess Madeleine, Shoes

Ariat Millbrae Gilet

May 21

May 21 Ariat Millbrae Gilet

Princess Madeleine, Outerwear

Barbour Utility Flyweight Jacket

May 21

May 21 Barbour Utility Flyweight Jacket

Princess Madeleine, Outerwear

Lock & Co Rialto Halo Pillbox in Velvet & Satin Navy

Apr 30

Apr 30 Lock & Co Rialto Halo Pillbox in Velvet & Satin Navy

Princess Madeleine, Hats

Marzio 75 Pumps in Beige Suede

Apr 30

Apr 30 Marzio 75 Pumps in Beige Suede

Princess Madeleine, Shoes

Jenny Packham Crystal Drop Beaded Gown

Apr 30

Apr 30 Jenny Packham Crystal Drop Beaded Gown

Princess Madeleine, Gowns

Victoria Beckham Gathered Midi Dress

Apr 30

Apr 30 Victoria Beckham Gathered Midi Dress

Princess Madeleine, Dresses

Marzio 75 Pumps in Navy Suede

Apr 30

Apr 30 Marzio 75 Pumps in Navy Suede

Princess Madeleine, Shoes

Safiyaa Double Breasted Lucilla Jacket

Apr 30

Apr 30 Safiyaa Double Breasted Lucilla Jacket

Princess Madeleine, Outerwear

Veronica Beard Miller Dickey Jacket in Heathered Sand

Apr 27

Apr 27 Veronica Beard Miller Dickey Jacket in Heathered Sand

Crown Princess Victoria, Outerwear, Princess Madeleine

Anine Bing Luca Jacket in Grey

Apr 20

Apr 20 Anine Bing Luca Jacket in Grey

Princess Madeleine, Outerwear

LWL Jewelry Bubble Earrings

Apr 19

Apr 19 LWL Jewelry Bubble Earrings

Princess Madeleine, Accessories, Earrings

Valentino Rockstud Small Bag in Silver Python

Apr 17

Apr 17 Valentino Rockstud Small Bag in Silver Python

Princess Madeleine, Bags