Crown Princess Victoria visits the Sustainable Fashion Hub in Stockholm
This afternoon, Crown Princess Victoria visited the Sustainable Fashion Hub in Stockholm on the first day of Stockholm Fashion Week. The Sustainable Fashion Hub will be open during fashion week and aims to highlight the fashion industry's work with sustainability issues.
During her visit, Crown Princess Victoria met young female fashion entrepreneurs from four different fashion companies who presented their respective business models, all of which focus on sustainability and a closed cycle.
It’s Re:leased offers subscriptions to rent clothes from different brands on a monthly basis. Arkivet gives customers the possibility to sell their clothes, shoes, and accessories and then use the money they earned to buy “new” clothes in the store. Finally, Rerobe sells secondhand and vintage clothes online while Gemme collective offers rental of new, contemporary fashion garments from brands.
Crown Princess Victoria wore her Andiata suit with her By Malene Birger and nude pumps that could be her Gianvito Rossi pumps. She paired the outfit with her Maria Nilsdotter feather earrings and Maria Nilsdotter bee necklace. She also wore her Epoch watch and her usual stack of bracelets.
