What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Dec 21, 2024

King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

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Duchess of Cambridge, Accessories

Jigsaw Velvet Bow Hairclip

Duchess of Cambridge, Accessories

Dec 19

Dec 19 Crown Princess Victoria meets Ambassador Mattias Frumerie

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Crown Princess Victoria

On Tuesday, Crown Princess Victoria met with Ambassador Mattias Frumerie, chief negotiator for Sweden's global climate work. She was given updated information about the agreement at the UN climate conference COP28 in Dubai and the Swedish work with the climate goals.