What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

Jan 24

Jan 24 Happy 13th Birthday to Countess Athena!

Princess Athena

On Friday, Countess Athena celebrated her 13th birthday and a new photo taken by Princess Marie was released to mark the day.

©Princess Marie/Kongehuset

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Lapuan Kankurit Koli Wool Scarf

August 21, 2026

Lapuan Kankurit Koli Wool Scarf

August 21, 2026

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August 21, 2026

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Crown Princess Mette-Marit visits International Library of Fashion Research

Jan 24 Crown Princess Mette-Marit visits International Library of Fashion Research

Hereditary Grand Duchess Stéphanie visits "Voyage au cœur du silence" exhibition

Jan 24 Hereditary Grand Duchess Stéphanie visits "Voyage au cœur du silence" exhibition