What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

On Tuesday, Crown Princess Victoria attended the 2026 Stockholm Junior Water Prize ceremony as Patron.

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August 26, 2026

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Bode Sylphid Dress in Pink/Cream

Princess Alexandra Monaco, Dresses

Bode Sylphid Dress in Pink/Cream

Princess Alexandra Monaco, Dresses

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Princess Alexandra Monaco, Dresses

Mar 2

Mar 2 Happy 9th Birthday to Prince Oscar!

On Sunday, Prince Oscar celebrated his 9th birthday and two new official photos were released to mark the day.

Foto: Kate Gabor/Kungl. Hovstaterna

Foto: Kate Gabor/Kungl. Hovstaterna

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Bode Sylphid Dress in Pink/Cream

August 27, 2026

Bode Sylphid Dress in Pink/Cream

August 27, 2026

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August 27, 2026

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Princess Astrid's Economic Mission to India - Day 1

Mar 2 Princess Astrid's Economic Mission to India - Day 1

Norwegian Royal Family attends Nordic Ski World Championships - Day 4

Mar 2 Norwegian Royal Family attends Nordic Ski World Championships - Day 4