What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All in Benedikte Thoustrup

Danish Royal Family attends wedding of Count Gregers Ahlefeldt-Laurvig-Bille and Cecilie Juhl

Aug 23

Aug 23 Danish Royal Family attends wedding of Count Gregers Ahlefeldt-Laurvig-Bille and Cecilie Juhl

Crown Princess Mary, Princess Alexandra DK, Princess Benedikte, Benedikte Thoustrup

On Saturday, members of the Danish Royal Family attended the wedding of Count Gregers Ahlefeldt-Laurvig-Bille and Cecilie Juhl