What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Grand Duke Henri and Grand Duchess Maria Teresa visit Council of Europe in Strasbourg

Nov 21, 2024

Grand Duke Henri and Grand Duchess Maria Teresa visit Council of Europe in Strasbourg

Nov 21, 2024

Nov 21, 2024

Latest Find

Featured

Soft Goat Short Sleeve Cashmere Jumper in Chocolate

Princess Sofia, Tops

Soft Goat Short Sleeve Cashmere Jumper in Chocolate

Princess Sofia, Tops

Princess Sofia, Tops

All tagged Alpina

Swedish Royals attend Day 2 of People and Defense National Conference

Jan 8

Jan 8 Swedish Royals attend Day 2 of People and Defense National Conference

Crown Princess Victoria

On Monday, King Carl Gustaf, Crown Princess Victoria, and Prince Daniel attended the second day of the People and Defense National Conference.

Crown Princess Victoria visits Sonfjället National Park

Apr 19

Apr 19 Crown Princess Victoria visits Sonfjället National Park

Crown Princess Victoria

On Wednesday, Crown Princess Victoria visited Sonfjället National Park as part of her initiative to visit all 30 of Sweden's national parks.